- ADRail™ is a new and innovative form of advertising and branding for escalators and moving walks, brought to you by EHC Global, the world's largest handrail manufacturer. The film has been specially formulated to provide advertisers with a captivating medium that is capable of reaching rich, vibrant colours, as well as clear and concise messages.
- ADRail™ features innovative technology and reliable material that will entice both advertisers and consumers alike. With ADRail™ on your handrails, you’re always one step ahead.
ADRail™ is Safe and Reliable
ADRail™ has been installed in high traffic areas to test real-life installations in shopping malls, hotels, transit systems and department stores. ADRail™ holds TüV certification and does not hinder the operation of escalators or moving walks. TüV is a Germany company which establishes safety standards for equipment and operations, and is respected globally.
ADRail™ meets and surpasses safety requirements and flammability tests.
ADRail™ enhances escalator safety by:
- Indicating Motion – the speed and direction of travel.
- Improving Aesthetics – ADRail™ looks glossy and clean, ensuring that passengers are more receptive to holding the handrail; a key factor in reducing escalator accidents.
- Safety Messages – ADRail™ can remind passengers to “hold the handrail” for their safety.
ADRail™ Film Properties
ADRail™ is UV stable and supports high resolution printing - brilliant surface, durable colour.
ADRail™ is available in all handrail widths.
Resists vandalism because it wraps fully around the handrail.
Performs well in both indoor and outdoor sites.
ADRail™ is Effective
A study was completed to determine advertising recall rates using ADRail™ on escalator handrails and moving walks. In summary: 57% of the escalator passengers interviewed noticed the advertising. 28% recalled the specific ad. Approximately 47% of those recalling the ad admitted that ADRail™ increased their interest in buying the product.